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About Us

That Thing! Store was founded in 2016 by us, Tom and Alex. We both come from the consumer electronics industry and want to create great new products that surround our shared interests and passions.
One afternoon, over a few of our favourite pale ales (FourPure Pale and Delerium Tremens if you're interested), we thought, wouldn't it be great if we had something that would make every mouthful of our beers taste as fresh and invigorating as the first? So the UltraBeer was born, a simple solution to a first world problem. The That Thing! philosophy.
We'll continue searching the globe for products that will make your life better, whether you're into craft beer, fine wines, cooking and entertaining, travel, cycling, sports and fitness or family times. So if you're a road warrior, a leisure geek, a coffee addict, a music lover, or a connoisseur of any of the good things in life, That Thing! will find that thing you need to enjoy it more.

Fast & Free Delivery

Products are sold by us and delivered by our logistics partner Amazon from a warehouse near you. We don’t charge for delivery for any orders at, and Amazon delivery is always free to PRIME members. Our products are available in the US, UK and European Union, wherever Amazon is present.

Exclusively from That Thing!

That Thing! products are only available from us. We don’t sell to wholesalers, retailers, other e-tailers, or market stalls. Beware of imitations!

No Quibble Returns

Buying from That Thing! is risk free. If you have any problems you can contact support any time at, and if for some reason you need to return a product we’ll never argue with you.

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We want you and your friends to keep coming back for more, so we promise we’ll only email you if we have a new product, some new funny content, or a great offer.